Amazon Sets Up In London's Tech City
US web giant Amazon is opening a new research centre in East London's Tech City - Britain's answer to Silicon Valley. The digital media development centre will employ hundreds of people and focus on ways to transform how we watch TV. The multi-billion dollar company joins a growing number of technology firms in the East End , as digital industries become an increasingly large part of the UK economy. The sector generates £86bn every year, around 11% of Britain's GDP. For the managing director of the Amazon centre, Paula Byrne, London was seen as an attractive place to invest. "The talent pool that we have around here is terrific," she said. "In the UK we've had multi-platform TV with satellite, cable, terrestrial for such a long time. "And so when I was looking around for where those skillsets were, the UK was just an obvious place to go to." This growing digital economy is not just confined to East London...